On Page SEO – Search Engine Optimisation

When you are running a blog you need to consider the page rank in google and good quality content for your visitors. Therefore, you have to do on page and off page seo. In this post we will see all the tips to do on page seo.

Keywords | On Page SEO

  • Key phrase length: Keep it up to 4 to 5 words.
  • Use short urls and include the keywords in every url.
  • Use your target keywords in url slug, meta-description, title, subheadings, first 100 words and 6 to 10 times in the entire post.
  • Key phrase in slug: At lease more than half of your key phrase should appear in the slug.
  • For the best SEO results write the exact match of your key phrase in the SEO title, and put the key phrase at the beginning of the title.
  • Your key phrase or its synonyms should appear in the introduction or first paragraph. Make sure the topic is clear immediately.
  • Use more long tail keywords other than main keyword.
  • Previously used key phrase: Do not use previously used key phrase in your other posts.
  • Include most of the words from google page under “Search related to <keywords>”.
On page SEO (Search Engine Optimisation)

Content | On Page SEO

  • SEO title width should be 5 to 7 words long.
  • Text length: Make sure the content has at least 1000 words (recommended minimum of 300 words).
  • Each paragraph should not contain more than 150 words and each subheading should not contain more than 300 words.
  • Add at least two outbound links – pointing to the external links and at least two inbound links – other posts in your own website related to the pages.
  • Include unique tips and strategies along with the tips that you find anywhere else.
  • Enable the most important pages into Cornerstone content.
  • Create table of contents for the headings and interlink them.
  • Add brand names in the posts if possible.

Meta Description

  • The meta description should be between 120 to 156 characters.
  • Meta description template – This is a [content overview]. Learn how to get [special benefit] from this [content description]. Eg: This is a complete guide to on-page SEO. Learn how to get higher rankings from this in-depth post.

Readability | On Page SEO

  • Flesch Reading Ease: Use shorter sentences (up to 20 words).
  • Using less difficult words to improve readability. Use simple words and steps, which make easy for someone to put your content into practice.
  • Transition words: Use transition words such as however, moreover, apparently, consequently, on the other hand etc.
  • Active voice: Try to avoid passive voice and use enough active voice.
  • Consecutive sentences: Use variety in your sentences. Don’t start with the same words in consecutive sentences
  • Subheading distribution: Use at least 5 to 10 subheadings – h2, h3, h4 and h5 tags.

Image Optimisation

  • Compress images and screenshots of about 100KB or less.
  • Tinyjpg and iloveimg are the best image compression websites.
  • Image file name and alt text should be descriptive.
  • Image alt attributes: Set your key phrase in the image alt attributes.

Tools

Extras

  • Delete no value pages to avoid indexing those pages as it reduces traffic.
  • Add title tooltip tag for the links and images.
  • Always clear the cache of the post once your editing is done.
  • Citation – Add website URL in Facebook about, page, group, Pinterest, LinkedIn, Instagram, Tumblr, Twitter, Quora, YouTube etc.
  • Use title tag modifiers – best, guide, free, checklist, review etc.